Top Performers Spotlight Featuring Christine Enright, New Business Development Manager with Colorescience
Being an account manager is like having your own business. The more you put in, the more you get out. Our potential is limitless, and I have experienced first-hand & have taught thousands of salespeople just like you. I’ve earned 4 back-to-back Presidents' Circle and led the historically poorest performing sales team to #1 in the nation within 2 years.
So let's get you thinking like a business owner.
In this interview series called “Top Performers Spotlight,” I am talking to sales representatives who have also excelled and have been recognized as the top performers in the medical industry. They share their expert insights with sales professionals who want to achieve the same success. As a part of this series, I had the pleasure of interviewing Christine Enright.
Christine Enright New Business Development Manager with Colorescience,
a medical-grade skincare line sold through Plastic Surgeons, Dermatologists, and Medical Spas. Christine has over 30 years of sales experience, among the most recent 2 years with Colorescience. Christine has a proven track record of success earning 2021 Q3 Grow Gain Give Award with Colorescience and the 2012 India Trip Sales Award with Aveda.
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1. Tell us about your career journey and how you transitioned into medical/ pharmaceutical sales?
I spent 28 years working in the beauty industry for Aveda, an Estee Lauder company. At Aveda, I was an Account Executive and managed part of the Wisconsin territory in salon sales. Although I loved both the brand that I represented and the salon industry, I was ready to explore the medical aesthetics field opportunities as my next career chapter. Medical aesthetics is an exciting and growing field, and I was confident my skills in selling beauty products would translate well to a brand in the medical aesthetic space. In early 2020 I was hired as an Account Executive with Colorescience, a clinical-grade mineral sunscreen brand sold predominantly in dermatologists, medical spas, and plastic surgeon offices. Shortly after beginning my career in medial aesthetics sales, I transitioned to New Business Development Manager for the Great Lakes region. The key for me has always been representing something I believe in. The Colorescience mission of protecting lives aligns with my personal belief that sunscreen is a critical component of skin health.
2. What do you love about the industry within medical sales you work in (dental/general med/ medical aesthetics/ pharmaceutical)?
I love how committed to patient health and results in the medical aesthetics industry is. Every day I speak with dermatologists, plastic surgeons, aestheticians, and nurse practitioners passionate about their patient satisfaction and skin health. It’s also exciting to see the new advancements happening with cosmetic services. Both providers and patients look forward to learning about cutting-edge new technologies and the results.
3. What is a common myth about your job or field of expertise?
A common myth, I think, is that a sales representative just takes product orders. There is so much value a good sales representative can add to medical practice, and to me, that is the fun part! I love making a difference in the revenue of a partner while at the same time educating teams, building brand loyalty, and creating pull-thru programs.
4. Tell me about the three most influential people in your life and how they impacted you?
I had the privilege to begin my career at age 23 with the exclusive Aveda distributor in Wisconsin and Illinois, Salon Systems. The CEO of Salon Systems, Barbara Ashworth, is a kind, hardworking, fair, and generous leader who led from the heart while always keeping the mission of sales growth and adding value at the forefront. I was influenced immediately by the culture Barb created in the company of customer-centric sales and service. Everything was about adding value to our partner's business through education, goal setting, marketing support, and developing pull-thru strategies while always considering that it was a privilege to serve our partners. I think because I learned those attributes early in my career, it has served me well over the years in building relationships and gaining trust with my clients.
Another influential person in my life is my husband, Bill. Even after 28 years of marriage, I observe and learn from his outlook on life almost daily. He is a glass-half-full kind of person, whereas I can be very pragmatic and cautious; he approaches most things with a positive outlook and as an opportunity. Bill always sees the potential or opportunity in even a difficult situation. This example has helped me in my personal and professional life to be more open to taking risks and not get caught up in worry or the “what ifs.”
My parents were also very influential people in my life. My dad was very detailed oriented, thoughtful, organized, and hard-working. He never said a negative word about anyone, which made those around him feel safe and taken care of. I try to incorporate much of what he modeled into both my personal and professional life. My mom currently suffers from Alzheimer’s disease and is probably one of the most positive, happy people I know even amid this terrible disease. My mom sees herself as a “helper” at her memory care facility. She has intuitively taken on the role of helping those around her and brightening everyone’s day with kind words and acts of service to the other residents. She gets a lot of pride and satisfaction from her self-described role, and that sense of purpose gives her life meaning. I try to hold onto that example as I witness her generous spirit each day.
5. What’s your biggest failure—and what did you learn from that experience?
I graduated college with a degree in communications and an emphasis in advertising. As an early college student and even high school student involved in DECA and several business/ advertising clubs, my goal was to work in the advertising industry in sales. It seemed like a creative and exciting industry, and I was always drawn to sales. My goal from early on was to be an account executive with an ad agency. After graduating college, I started interviewing for sales positions with several ad agencies. I was a top candidate for a junior account executive position with a reputable ad agency, but I was crushed when I found out I wasn’t offered the position. Shortly after this rejection, I interviewed for the position of account executive with Aveda. I reflected on this opportunity, and although it wasn’t in the field of advertising, it was in the beauty industry, which was something I was very much drawn to but had never considered. I realized later that everything I had done to prepare for a job in advertising set me up for success in the beauty sales industry. I represented a product I loved in a creative and exciting industry while applying and building on my business and sales acumen. It ended up being the perfect match for me. I’ve enjoyed a career doing what I set out to do, be in business selling a brand in a creative and exciting industry while representing something I am passionate about! The transition to the medical aesthetics field has been the perfect extension of my early goals, it’s funny how things fall into place, and you find your way to what makes you happy and is a good fit.
6. What is the most important lesson you’ve learned over your career?
The most important lesson I’ve learned is probably to lead from the heart. People can tell if you aren’t authentic, and they respect and appreciate honesty. Being in sales most of my career, I’ve always needed to believe in what I am selling and feel excited about the product/ company I represent. I’ve been fortunate to work for two companies with brands that I love.
7. What advice would you give someone who wants to earn a top recognition award?
It sounds cliché but to work hard, be prepared, and put in the extra effort. I’ve always been someone that needs to feel prepared for presentations or client meetings, or I don’t enjoy myself. I routinely spend the extra time and effort to know my material inside and out to be relaxed and deliver the content confidently. Also, I’ve seen over my career how important it is to build strong relationships with your external customers and, equally important, your internal customers. Having strong client relationships helps build trust resulting in sales, but strong relationships with colleagues can also support sales success. I’ve been fortunate to have great relationships with those team members I work with, and knowing I have the added support from the different areas of expertise and skillsets is a gift that I don’t take for granted.
8. What is your favorite leadership development book?
I always go back to my weathered copy of 7 Habits of highly effective people by Stephen R. Covey. I’ve read it several times and have had the opportunity to attend several 7 Habits seminars over the years. There are lessons in the 7 habits that can be applied to all areas of life. A close runner-up of favorite leadership books is Good to Great by James C. Collins.
9. What is your next big goal, and how will you reward yourself when you achieve your goal?
I’ve run a 5k, 10k, and now my next big goal is to run a half marathon! My reward will probably be a full day at the spa with all the amenities!
Thank you Christine for these really excellent insights, and we greatly appreciate the time you spent with this. We wish you continued success and good health!
If you've been recognized as a top performer and want to be featured in the Top Performers Spotlight, send a Direct Message to Danielle Cobo
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Meet Elite Career Coach, Danielle Cobo
Danielle has gone from clothes stored in trash bags to leading a team for a Fortune 500 company with no previous management experience. She's spent 15 years in medical sales, earning four back-to-back Presidents’ Circle as an individual contributor, and led the historically poorest performing sales team to #1 in the nation within two years.
At 2 years young she was kidnapped by her mother, met her dad at 15 to then lose her mother to suicide. Through these challenges, she has learned how to transform self-doubt into resilience, drive, motivation & confidence.
Since then, she has taught thousands of people how to do the same in their career acceleration, sales performance, and company culture so they discover their vision, recognize the power within & create the life they desire.
Danielle is a sought-after speaker, published author & podcast host. As seen in...
Women’s Quarterly Magazine, Authority Magazine, Modern Aesthetics, Practical Dermatology, FOX News, ABC World News, and Morning Blend, Dress for Success, Women in Tech, and Chamber of Commerce
Get in touch with Danielle today to speak about the potential of a keynote speech, corporate workshop, or coaching options.
